DIGITAL MARKETING COORDINATOR:

Metroland Media Group in Hamilton

(Jan 2018-Sept 2020)

• Create statistics reports based on clicks, emails, views and phone calls. 

• Diagnose any issues in advertising campaigns and compile data in order to show the client where the campaign can be improved.

• Serve as a liaison between our clients and our sales representatives to enable smooth transitioning from sales pitch to campaign launch.

• Create ad designs and campaigns using programmatic, contextual, social media, retargeting and geofencing strategies that exceed the client’s expectations. 

 

TEAM LEAD:

Transcom in Barrie

(July 2016- Oct 2017)

• Managed a team of 20 to hit specific key performance indicators set forth by the client by coaching my agents weekly and setting SMART goals.

• Listened to at least two audits per week per agent to find patterns and areas that could be improved upon.

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SUPERVISING MARKETING SPECIALIST:

American Cancer Society in East Lansing

(Jan 2016-June 2016)

 

CONTRIBUTING WRITER:

DARE Magazine in Toronto

(July 2015-Dec 2016)

• Researched fashion trends in the plus size community, specifically in Canada.

• Wrote articles for a weekly beat on trends and body positivity.

• Shot photos and/or formatted existing photos to coincide with my articles.

 

QUALITY SUPERVISOR:

Pearson Education in Lansing

(Jan 2015-Aug 2015) 

 

REPORTER:

National Public Radio KDLG in Dillingham

(May 2014-May 2015)

• Anchored the morning weekday newscast. 

• Wrote scripts, edited and produced audio with interviews I conducted.

• Ran the annual fundraiser by getting support from the community and hosting live fundraising requests.

• Organized news stories from throughout the state every morning to ensure that my broadcasts appealed to my audience.

• Created infographics and took photos to accompany stories I posted online.

 

PRODUCER AND REPORTER:

National Public Radio WKAR in East Lansing

(Sept 2012-May 2013)

• Produced and reported pieces on important events on MSU’s campus.   

• Conducted interviews and edited audio and video.

 

PRODUCER:

National Public Radio WUOM in Ann Arbor

(Jan 2012-Aug 2012)

• Produced a daily radio segment.

• Edited audio and fact checked stories for the afternoon news show. 

• Created infographics to accompany stories produced by both myself and fellow reporters.